IndieMusic )))
 Marketing, Publicity & Consulting

Artist Development
Project Marketing
Public Relations
Indie Consulting








 Article ....

Independent Record Label --
Should You Start Your Own Label?

By Ken Cavalier

If you are an independent artist or band and you have recorded an album and have it for sale, then in essence you are an independent record label.  You have had the art work designed, the CD duplicated and packaged and it is out there.  Also as an Indie band, you are more than likely doing all the marketing, promotion, and distribution for the CD.  By doing all this and as I stated in the opening sentence of this article you are an Independent Record Label.

So, since you have done all this and actually have your own release under your belt, why not consider signing other artists and doing the same for their releases? 

However, as you might have figured out from your own CD release, you need money for the marketing and promotion end.  By signing other artists and releasing their product, you will need far more money so you may want to take this into consideration.


Effectively and professionally setting up the business structure and marketing end of an Indie Label is not easy, but if you gain experience from doing it all with your own release, the idea of multiplying the income by signing and releasing other artists may be an attractive thought.  If you have had some proven success with your own CD releases this could attract other artists to your label, not to mention some investment money from a business investor, which to really do it right, you will probably need.


If you are serious and want to consider taking your label to the next level, here are some important things to remember:


  • You Will Need to Trademark a Label Name and Set Up the Business Structure
  • You Will Need to Explore and Find Good Music Distribution Channels
  • You Will Need to Align Your Label With Radio Promotion People
  • Your Record Label Should Utilize The Services of a Good Music Publicist
  • Have Good people to Do The Music Marketing and Promotion
  • You Should Have a Good Music Attorney On Board to Address Legal Issues
  • Align Your Record Label With a Good Graphic Artist and CD Manufacturer
  • Work With Talented and Well Know Music Producers For Your Artists
  • Set Up a Publishing Arm of Your Label for Performing Rights Issues
  • Form Licensing Alliances With Other Record Labels and Music Distributors

The items mentioned here of course is just a very brief summary of some of the things you will need to do, just some ideas so to speak.  If you are really serious and ready you should consider engaging the help of an experienced music business and record label consultant.  One that can assure that your label is properly structured, functional, and can actually succeed.


2016   Ken Cavalier   All Rights Reserved Worldwide


Back to Article Archives and Library


Toll Free

Serious Inquiries Only !

Indie Music Consulting HomePage

Company Info

Artist Services

Label Services

Our Network & Reach

Artists & Clients


Blog, Posts, Articles

Promotion Resources

Indie's Checklist

Record Label

Free Marketing Tipsheet

Indie Artist Alliance

Indie Handbook

Careers At IMCG

Music Industry Links

Contact IMCG



Start your own indie record label





Home    Company    Artist Services    Label Services    Network   Artists & Clients    Consultations    Blogs/Articles

Resources    Indie Checklist    Record Label    Free Tipsheet    Careers    Links    Indie Alliance    Privacy    Terms    Sitemap   Contact



      2016   All Rights Reserved Worldwide
Contact Via Email      Toll Free  U.S. & International  1.888.242.9331