Trying to make it as an Indie Band or Indie Artist in
the music business today can be a daunting task. The sea of competition in
the independent music realm is overwhelming and you basically need
every competitive edge you can muster. Staying on top of your music
marketing and promotion initiatives is your first step. So how do you do this? Well for starters, you must
learn everything you can, especially if you are doing all the
marketing and promotion yourself. An educated independent
artist is a successful artist.
There are many Do-It Yourself Indie Music survival
guides available that will teach you the music marketing and music
promotion strategies that you should employ. Once again, if you are doing
it all, you should take advantage of every piece of advice you can
get. Staying ahead of
the competition is a key factor, and you can only do that by doing
it better than the other guy.
One way to do this, other than educating yourself is to get
some professional guidance and direction from a music manager or
consultant. In the
early stages of your music career it will be exceeding difficult to
attract a high-powered artist manager mainly because music managers
with a degree of creditability and juice that can actually get
things done are only looking to sign artists to roster management
that can actually generate income. Artist managers are in
business to make money like any other business. As a developing artist, it
is unlikely that in the beginning, you will be making any
So, all this being said, you can do a couple things. Be a DIY artist and work
hard. Learn all you can
about the marketing, promotion, and publicity end of getting your
music career on track.
Or, you can seek some help and guidance. An Independent Artist coach
or consultant may be the way to go. They can advise you on every
aspect of music promotion, marketing, and music publicity. They can literally walk you
through every step of artist development and show you the ropes, or
in some cases they can do it all for you.
By engaging the assistance of an Indie Music Coach, or Music
Business Consultant, it will enable you to build the solid
foundation you need to really start getting your music career on
track, ultimately creating awareness for your project and eventually
enabling you to attract the attention of a heavy duty roster based
artist management company or record label. All this will, of course,
help greatly in raising your independent music career to the next
level. The music
business is a tough industry.
Donít be afraid to admit that you may need some help and
guidance. Do whatever you have to do to
rise above the crowd.
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