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Music Marketing Plan
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Music Marketing Plan
Development
One of the first steps we advise all of our artists to
take is to PUT YOUR PLAN IN WRITING. This means do your due
dilligence, your market research, and prepare a roadmap on exactly
how you plan to go about your music marketing and music promotion
initiatives. A well
written and effective music marketing plan can be your most valuable
ali in the war on getting your music career where you want it to
go. It is also a very valuable document that you should use to
try and attract music investors in your career. A marketing
plan is an intense business document and should be prepared by a
professional. Our marketing writers prepare them daily for our
artists and they have been proven highly
effective.
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"A
Promotional Initiative Without
a Plan is Just a
Wish"
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An Overview
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Music
Marketing – Just How Important is
It?
It’s estimated that approximately 95% of independent
musicians and bands either fail to gain any aspect of success or
only achieve minimal success in the music business. As an independent musician,
artist, or full band, you have chosen a field which is probably one
of the most competitive in which to try and be successful. However, this in no way
should discourage you from going after your dream. After all, it can’t – Music
is in your heart and soul and it’s simply something that you must
do. Therefore, since it
is something that you literally must do to be happy then why not
give it your best shot by doing everything right. Doing everything right means
beginning with a solid foundation. This is where your music
marketing plan comes into play as the first and foremost element in
creating the music industry success that you so
desire.
Your music marketing plan is essential in your
overall strategy and is the roadmap that once properly researched
and outlined, you must absolutely follow if you intend to achieve
any semblance of music career success. It will provide
the stability you need to stay focused on your course of
action. The music
marketing plan will be used to lay out your plan of action for
marketing you as an independent artist or your band but it can also
be used for seeking the "ALL IMPORTANT" investment money that can be
used for serious music promotion. Essentially, this is your
blueprint. And like any
other blueprint, for example in the construction of a building, it
must be taken seriously and followed precisely for that building to
be constructed solidly.
You can write it, but if you don’t adhere to it, it’s
useless.
There are actually two types of plans that you can
prepare:
An Informal Music Marketing
Plan:
This plan should consist of a
summary of your band structure, responsibilities, and a roadmap of the day to day
marketing and promotion efforts that you should pursue along with
the timeframes for their implementation. Your plan should cover
methods by which you will market, promote, and develop as an artist,
and the steps to take in order to market and promote your product
(CD). You should segment efforts to develop as an artist and the
promotion of your product separately in two different categories for
easier dissemination.
Some research and music market analysis is necessary so that
you have a clear picture of what it is you are trying to overcome
and eventually achieve.
This should essentially be an outline and blueprint that when
adequately developed and clearly written should act to keep you
highly focused on the paths you must take.
A Formal Music Marketing Plan:
The formal music marketing plan should be
professionally laid out and prepared, and contain substantial
specific financial projections and details - mainly because you may
want to use this version of the plan to entice potential investors
in your music career. This plan should not only contain your
development and promotion summary, structure, and product marketing
initiatives, but should also consist of more detail on projected
finances, income, and statistics if you are going to go after
investment money from an outside source.
Music investors or
“Angels” as they are sometimes referred too want to be assured that
they will receive a return on their investment. Any doubt or weakness in the
proposed formula to provide the potential investor with a reasonable
return on their money can result in “No-Takers”. Therefore your formal music
marketing plan should clearly point out exactly how you plan to
bring in the money through record sales, performances, merchandise,
and media appearances, that will create the return for the music
career investor as well as your informal blueprint to follow to get
to where you want to go as an artist and how you are going to market
your products which essentially is your CD’s and merchandise. Having the ability to get
serious money behind you for the marketing and promotion of your
career and your products gives you a major advantage over most other
Indie artists. If you can get it ... you should jump for
joy and be extremely grateful because it means your chances of
success in the music business increase immensely. But in a plan to attract
this money you need to be honest, precise, and highly detailed with
the financials.
These are the basic ideas for the 2 types of marketing
plans you should seriously consider putting together prior to even
starting your music marketing effort. The plan will provide an
easy to follow map of day to day music promotion strategies that you
should employ to get you where you want to go. I go into the essentials and
details of both a formal and informal plan, and how to assemble one
in future articles and at my music biz 101
website.
Contact us [1.888.242.9331] for
details or with questions
about your music marketing plan or
order online now below ....
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Literally Your Bible
for Success
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Music
Business Marketing Plan Development –
For the
Independent and DIY Artist, Band, Indie Label, and any other
music related businessess.
We Cannot - We Repeat -
Cannot emphasize enough the importance of utilizing a
professionally developed and formatted marketing plan.
As Indie music consultants and managers, this is usually the
first or possibly the second thing we
recommend our artists, labels, and music
businesses put into place
Whether you're an
independent artist, label, or music business - which as an
indie - DIY artist your music career is your business,
a written "Plan of Action" is
crucial to your success. Without one, you're just
shooting arrows in the wind- aimlessly trying to achieve your
goals. The likelyhood of achieving a resonable and
acceptable degree of success is very
small.
A Comprehensive, well written, and
solid Music Marketing Plan is absolutely essential to success
in any start up music business. It is your bible, your
roadmap, which should be followed without yeilding from
it. It spells out in an easy to understand format, the
strategies, and the steps you need to take, how and when
to take them, and how to implement your strategies in an
effective manner. Often, we won't even consider
working with an artist, independent label, or other music
entity, if they are not open to developing and using a
solid music marketing plan. Without a good one-
literally all efforts can be in vein.
Whether it's
our firm, or someone else who develops and
prepares it, we genuinely recommend not going
it alone without the written "PLAN OF
ATTACK".
Once your music plan is completed, we
will personally walk you through it, mentor and teach you how
to implement each and every step, and use it effectively
to achieve the highest possible results, and music
career/business advantage.
US
$987.00
Service
/ Product
# mpd-005-cw
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| After your purchase, a business
representative will contact you to discuss the details of
your music marketing plan. We will need to
work closely and interact with you to gain information during
the process. So there will be quite a back and forth
period going on. Your plan will be presented to you via email
and will take approximately one month to complete. Use
it - Live by it - as though your career depended upon
it. It very well
may. |
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MUSIC MARKETING HOTLINE
Toll
Free 1.888.242.9331
Serious Inquiries
Only!
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